Generally, we need to process your personal data in order to enable successful direct and indirect business transactions with the company you represent - such as receipt of orders and delivery of products and services (direct) as well as development of our internal processes and systems to support these transactions (indirect).
In detail, we use your personal data for the following purposes:
1) Business development and reporting;
2) Quality management;
3) Research and development of products and services;
4) Production, management, maintenance and research and development of processes, IT services and infrastructure;
5) Marketing activities;
6) Sales activities;
7) Customer relationship management ("CRM");
8) Manufacturing of products;
9) Delivery of products and services
(incl. access to Konecranes Group digital channels and records of product/service training completed by the customer contacts);
10) Invoicing, taxation and related financial transactions; and
11) Ensuring the integrity of Konecranes Group business environment and processes (incl. system/security monitoring for the prevention or inspection of misuse as the case may require);
12) Background studies of customers (incl. customer contacts as necessary);
13) Organizing events;
14) Ensuring personnel safety (incl. customer contacts); and
15) Archiving of non-active personal data in the scope of other purposes of uses and defined retention rules;
16) Fulfilling and/or defending the rights and obligations of the company;
We may use your personal data also to improve customer experience and to develop products and services by analysing your interests. Based on data collected in connection to our communications and interactions with you, we may analyse needs for further customer relationship management and/or sales related activities.
We may categorize customers and customer contact persons based on the data collected to better target our services to you. This may include targeting of marketing, satisfaction surveys and sales related communications. Categorization of customers is partly based on automated decision-making. For instance, we may categorize you automatically based on your reactions regarding our marketing messages. However, our automated decision-making does not produce legal or similarly significant effects concerning you. Our categorization occurs on a general level and we only use limited number of your personal data for categorization purposes.
For China customer contacts-
The processing purpose of your personal data are:
- Business development and reporting;
- Quality management;
- Research and development of products and services;
- Production, management, maintenance and research and development of processes, IT services and infrastructure;
- Marketing activities;
- Sales activities;
- Customer relationship management ("CRM");
- Manufacturing of products;
- Delivery of products and services (incl. access to Konecranes Group digital channels and records of product/service training completed by the customer contacts)
- Invoicing, taxation and related financial transactions;
- Ensuring the integrity of Konecranes Group business environment and processes (incl. system/security monitoring for the prevention or inspection of misuse as the case may require);
- Background studies of customers (incl. customer contacts as necessary);
- Organizing events;
- Ensuring personnel safety (incl. customer contacts);
- Archiving of non-active personal data in the scope of other purposes of uses and defined retention rules; and
- Fulfilling and/or defending the rights and obligations of the company.
The processing purposes of your sensitive personal data are:
- Prepare and issue business visa invitation letter
- Book hotels, flight tickets and/or other arrangements for business trip.
- Verify behaviors related to potentially non-compliant activities or incidents.
The necessity of our processing of your sensitive personal data:
- It is necessary to prepare and issue business visa invitation letter, otherwise business visa invitation letter cannot be issued to customer contact.
- It is necessary to book hotels, flight tickets and/or other arrangements for business trip, otherwise business trip cannot be arranged for customer contact.
- It is necessary to verify behaviors related to potentially non-compliant activities or incidents, otherwise Konecranes employees may not be treated fairly or disciplined appropriately.
The impact of our processing of your sensitive personal data on data subjects’ personal rights and interests: Misuse of the personal data by a third party, resulting in damage to data subject’s privacy and personal dignity or suffering damages to bodily or property safety in case of accidental leakage of such sensitive personal data.
The processing method of your personal data (including sensitive personal data) includes collection, storage, usage, transmission, provision, and deletion.