Konecranes, a world-leading group of Lifting Businesses™, today announced that it is extending its collaboration with Mercedes-AMG Petronas Motorsport to become an official supplier to the five-time Formula One World Champions.
The agreement builds on already strong cooperation between the two partners. Mercedes-AMG Petronas Motorsport uses Konecranes equipment at its technology center in Brackley, UK, and Konecranes has had a successful global marketing partnership with Formula One driver Valtteri Bottas since 2017.
Under the new collaboration, Konecranes will provide Mercedes-AMG Petronas Motorsport with its latest technology including its industry leading TRUCONNECT® Remote Monitoring which connects data, machines and people to enhance safety and productivity.
Existing and potential Konecranes customers will see Mercedes-AMG Petronas Motorsport partnership marketing come to life across a wide span of media channels including web, video and social media, and the Konecranes logo will be present on the sleeve of Valtteri’s race suit, in the team’s factory in Brackley, and on team trucks, official media communications and the Mercedes-AMG Petronas Motorsport website.
Konecranes President and CEO Panu Routila says that the agreement is a logical extension of the existing relationship between Konecranes, Mercedes-AMG Petronas Motorsport and Valtteri Bottas.
“I’m pleased that we’re shifting gears and taking this next step with Mercedes-AMG Petronas Motorsport. The expanded use of Konecranes’ solutions by the clear leader in a sport where technology is critical to success shows our portfolio is second to none,” Routila says.
“Our work with Valtteri Bottas already raised our global brand awareness and brought excellent feedback from both customers and employees, so I’m confident that this new agreement will lift the Konecranes brand globally to the next level. I look forward to the upcoming season when Mercedes-AMG Petronas Motorsport targets an unprecedented sixth-straight sweep of the Constructors’ and Drivers’ titles,” adds Routila.
“We’re very happy to welcome Konecranes to Mercedes-AMG Petronas Motorsport,” says Toto Wolff, Team Principal & CEO. “We already use Konecranes’ technology for material handling at our factory in Brackley and we’re pleased to expand our relationship to support the growth of their brand and business using the platform of Formula One. Our team has enjoyed a successful winter in terms of new commercial agreements and we are delighted to welcome a world-leading Finnish brand like Konecranes to our family of official partners and suppliers.”
“I’ve had a strong partnership with Konecranes for the last two years, and we’ve established a great working relationship that has benefitted both sides. It’s great to see that the team has now partnered with Konecranes as well and I’m sure it will be equally beneficial for both partners,” says Valtteri Bottas.
Further information:
Brett Young
Konecranes Communications
Email: [email protected]
Bradley Lord
Mercedes-AMG Motorsport Communications Director
Mercedes-AMG Petronas Motorsport
[email protected]
Ville Ahtiainen, agent for Valtteri Bottas
Tel: +358 40 552 3046
E-mail: [email protected]
About Mercedes-AMG Petronas Motorsport
Mercedes-AMG Petronas Motorsport is the works Formula One Team of Mercedes-Benz, competing in the FIA Formula One™ World Championship – the pinnacle of world motorsport and the largest annual sporting series in the world.
Based at two world-class technology campuses in the UK, the team designs, develops, manufactures and races the race cars and Hybrid Power Units driven by five-time World Champion Lewis Hamilton and race-winning team-mate Valtteri Bottas.
Formula One is a uniquely demanding technical and human challenge, requiring the right alchemy of cutting-edge technologies, high-performance management and elite teamwork to deliver results at 21 Grands Prix around the globe in a race season running from March to December.
Mercedes-AMG Petronas Motorsport set new benchmarks for F1™ success on its way to winning the Constructors’ and Drivers’ World Championships in 2014, 2015, 2016, 2017 and 2018. During those five Championship-winning seasons, the team scored 74 wins, 147 podiums, 84 pole positions, 33 fastest laps and 39 one-two finishes from 100 race starts.
About Konecranes
Konecranes is a world-leading group of Lifting Businesses™, serving a broad range of customers, including manufacturing and process industries, shipyards, ports and terminals. Konecranes provides productivity enhancing lifting solutions as well as services for lifting equipment of all makes. In 2018, Group sales totaled EUR 3,156 million. The Group has 16,100 employees at 600 locations in 50 countries. Konecranes shares are listed on the Nasdaq Helsinki (symbol: KCR).
