Ambition
Our ambition is to become the world leader in material handling solutions creating value for everyone.
We have outlined five strategic enablers that will make this ambition a reality and established three challenging business targets that will measure our success.
Our business targets
Growth
Konecranes aims for sales growth faster than the market*
* nominal world GDP growth, IMF World Economic Outlook
Profitability
We target a comparable EBITA margin of 12-15%* as soon as possible, but no later than in 2027
* profitability range, depending on the cycle
Climate
Konecranes aims to have carbon neutral own operations by 2030
Our strategic enablers
![Woman and a man shaking hands.](/sites/default/files/styles/5_7_small/public/2023-04/strategy-customer-focus_handshake.jpg?h=c1b16db9&itok=dH7OEWSq)
Deepening customer focus
We’re placing the needs and expectations of our customers at the heart of our decision making every day.
![Close-up of a laptop comptures a man is working with.](/sites/default/files/styles/5_7_small/public/2023-04/strategy-accelerating-efficiency_laptop.jpg?h=2f8dd0d7&itok=eoN_85Kg)
Accelerating efficiency
We’re continuously optimizing our operations and go-to-market model, building resilience, driving efficiency and enhancing productivity.
![Abstract blue curved lines on black background.](/sites/default/files/styles/5_7_small/public/2023-05/strategy-lines.jpg?h=967009f0&itok=4nxwtZAF)
Scaling technology innovation
We’re a technology leader in material handling developing smart, connected products and autonomous solutions, harnessing the advantages of our purpose-built componentry, technical knowledge and digitalization.
![Apartment house with alot of green plants growing on balconies.](/sites/default/files/styles/5_7_small/public/2023-04/strategy-commitment_house-greens.jpg?h=967009f0&itok=71pSg4ag)
Advancing responsible business
We’re enabling a decarbonized and circular world by embedding sustainability across our business, and supporting our customers in reaching their targets.
![Two men playing basketball.](/sites/default/files/styles/5_7_small/public/2023-04/strategy-winning-culture_basketball.jpg?h=6d15034f&itok=if3o94fe)
Enhancing our winning culture
We’re creating an organization where working together comes naturally and we inspire each other to be the best we can be.
Our values
![Man and woman chatting in office environment.](/sites/default/files/styles/5_7_small/public/2023-09/putting_customers_first.jpeg?h=2992ba0a&itok=QSFjAfOI)
Putting customers first
We build trusted relationships and deliver solutions that work every day, to help our customers win. It’s that simple. Every interaction counts and every detail matters. Our decisions are informed by what our customers need: today and tomorrow.
![Man stepping out of a service van.](/sites/default/files/styles/5_7_small/public/2023-09/doing_the_right_thing.jpg?h=ff1d0cc8&itok=jlur5Mtd)
Doing the right thing
Being a responsible, sustainable business isn’t always easy, and it often takes courage. But we do it because we believe it’s the right thing to do. We hold ourselves to the highest ethical standards and take ownership of our actions. We deliver safe and secure material handling solutions and enable a decarbonized, circular world.
![Man working in a factory.](/sites/default/files/styles/5_7_small/public/2023-09/driving_for_better.jpeg?h=2992ba0a&itok=frJASLwV)
Driving for better
We never stop moving, learning and improving. We are inspired and driven to always find a better way. It’s just who we are. And through technology leadership, our spirit of innovation and problem-solving skills, we find new ways to improve each and every day.
![Office workers chatting.](/sites/default/files/styles/5_7_small/public/2023-09/winning_together.jpeg?h=2992ba0a&itok=bqX0HDW5)
Winning together
Everything starts with our people. We are a diverse, global team - all contributing to our shared success. We are more than the sum of our parts - working together, winning together and always supporting each other. And we trust one another to do what's best for the team.
Read more about our strategy
![A view from factory using Konecranes cranes.](/sites/default/files/styles/5_7_small/public/2023-05/Strategy-factory-2.jpg?h=e8161118&itok=2fWkYkXa)
Business targets
We have outlined three challenging business targets to measure our performance and success: Growth, Profitability and Sustainability.
![A view of a path in forest.](/sites/default/files/styles/5_7_small/public/2023-04/strategy-responsible-business_forest-path.jpg?h=0d7e0520&itok=IPawkLwm)
Strategic enablers
We will grow our business on the foundation of five strategic enablers that have made Konecranes an industry leader.
![Three people having a conversation in a meeting room.](/sites/default/files/styles/5_7_small/public/2023-05/strategy-meeting-room.jpg?h=967009f0&itok=SWvvpm9U)
Our markets
We are a truly global player in material handling, serving a wide range of customers from multiple industries in over 50 countries.
![City view with light curves.](/sites/default/files/styles/5_7_small/public/2023-04/strategy-megatrends_city-light-curves_0.jpg?h=967009f0&itok=oCy0oHmQ)
Megatrends
Konecranes taps into the global megatrends impacting our business and operating environment.